HOKA FLY RUN

The HOKA FLY RUN has arrived in Australia with a unique running event that will not just get you running, but flying. After making its way through New York, London, Taipei, Jakarta and Bangkok, the HOKA FLY RUN is landing in Sydney on September 23, right near the harbour at Bennelong Lawn overlooking the iconic Opera House.

Just as HOKA changed the shape of the running industry, the HOKA FLY RUN promises to be no different as it challenges conventions of a traditional race – with a run designed to celebrate good times, not just record times. There’s not really any rules nor awards for 1st, 2nd or 3rd place, there’s awards for getting to the start line (not the finish) and participants are encouraged to stop during the race simply for a joyful photo opp.

Registration is FREE and runners can choose from multiple start times and distances, with FREE HOKA gear for runners to wear (if they want to). Each running group will be guided by HOKA athletes and may even get to run alongside inspirational athlete, author and mindset coach Turia Pitt who is partnering with the event. Turia Pitt comments: “Whether it’s your first run, or you’re a total pro, the HOKA FLY RUN is all about celebrating the sheer joy of running. I’m so excited to be a part of it, where we can all get together and do what I love to do best.”

For those not lacing up, there’s still a world of HOKA to explore at the HOKA experience zone (within a giant replica HOKA shoe box) including FREE masterclass sessions from HOKA athletes Craig Alexander and Owain Matthews and THE 440 Run Club – plus a talk from Turia Pitt, which is sure to inspire. There’s also an interactive shoe trial experience, giveaways and much more.

The event is part of a larger brand campaign FLY HUMAN FLY which captures the brand’s belief in the transformational power of movement and community. Later this year, the brand will further build their local community with the opening of its first Australian flagship store in Bondi Junction on 2 November.

The HOKA FLY RUN takes place at Bennelong Lawn on September 23, with varying distances and start times to choose from starting at 7:30am to 9:30am and 3:30pm to 5:30pm. The masterclass sessions continue through the day as follows:

• 10.30am HOKA athletes Craig Alexander and Owain Matthews | Strength and Stability Session
• 12.00pm Turia Pitt | The Joy of Running and Limitless Possibility
• 2.00pm THE 440 Run Club | Running, community + mental health discussion

Children are welcome to participate in the HOKA FLY RUN too (with a supervising adult!).

Register for the HOKA FLY RUN but be quick! Limited numbers are available – https://HOKA-FLY-RUN-SYDNEY.eventbrite.com.au